There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.

The key to public relations lies in:

• Public relation or publicity
• Merchandising
• Promotions

With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.

Public relations encompass all forms of media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines, and more holds equal power. Online marketing is just as, if not more, important than traditional media.

Here are the steps to get noticed by the media:

1. Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
2. Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.
3. Format your press release professionally. For press releases, include a dateline, place the most important information at the top, provide facts and figures, and conclude with contact details, including the names of contacts and how to reach them. Print the press release on your letterhead.
4. Send your press release to all television and radio stations, both local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forget to include relevant blogs, ezines, press release submission sites, and industry professionals.

More importantly than having a perfect press release is ensuring that you have addressed the needs of your target market in the products or services you offer and have made that clear in the press release. If you provide people with a solution to a problem, a way to avoid a problem, and an opportunity to enhance their lives, the media and the public will be interested.

If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.

“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” – Jay Abraham

Our FREE test drive can demonstrate how to create effective press releases. Learn from the pros and craft the perfect press releases for your business.