Direct response marketing is a form of marketing that requires a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products, and the reasons why you do what you do. Customers appreciate this approach because it offers them the opportunity to respond, whether that means signing up for a newsletter, posting a comment on your site or blog, or making a purchase from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

• Direct Mail
• Print Ads
• Radio and TV Ads
• Coupons or Other Incentives
• Telemarketing

Some of the advantages of direct marketing are:

• A great way to use free time during lulls in business
• Productive way to communicate and empower you to create more relationships
• Great way to up- and cross-sell to current customers
• Low cost way to rustle up new business
• Used as leverage to turn small sales into large sales
• Supplement your current marketing program
• Cost-effective way to reach target markets
• Offers measurable results
• Reach outside your local area for new business
• Increase the effectiveness of your sales force

All of these are great outcomes that can result from taking a few simple steps to create and implement a direct response marketing plan.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” – Jay Abraham

Direct response marketing is among the most effective methods for launching your business on a large scale and reaching everyone in your target market, regardless of their location. Our FREE test drive can assist you in creating an excellent direct response marketing plan, propelling you toward greater success.