Rapid Fire Coaching
Simply enter your name and email below to receive instant access to the video.
Today we’re going to talk about how to harness the power of word of mouth. Including the six-step process to success and the 30 (that’s right, I said 30) ways to harass the power of WOM. So, let’s get started!
The Decision Maker Matrix is based off years of trial and error by George Silverman. It essentially charts to different concerns you may come across when working with different adopters and putting together a decision process for each one.
Experts can come in many forms and all their opinions should be taken into consideration when putting together a WOM campaign.
These venues are a perfect opportunity to gather information. People who attend these types of events are used to giving feedback, so you can use a survey or other method to gather information you can look over later.
The concept of “canned” word of mouth is using hard and online products to get feedback and offer information at the same time.
As we’ve talked about before, a referral program can help with a variety of things in building your business. By using some of the following tactics and opportunities you can find out exactly what you need to do to generate positive word of mouth.
The concept of “new” media is the use of up-and-coming media sources and opportunities to get the word out about your products and services and listen for the feedback about them.
Using traditional media is a great way to get feedback. These are still considered mainstream ways of interacting with the public and consumers.