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It’s extremely important to build relationships with your vendors and those around you, as they can bring in new customers/clients and increase awareness of your company branding.
The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there.
Look for great ways to offer rewards to your vendors for helping to grow your business, and everyone wins. One way you can do this is by offering performance-based incentives that are much larger than their normal charges.
Think of all the vendors you work with and the creative ways you can put together an incentive plan that entices them to be part of your business. Use their talents, capabilities and connections and you’ll both be winners.