Rapid Fire Coaching
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Advertising is sales in print, so you need to think about the unique benefits your products/services offer and showcase them in a persuasive way. Emphasize results, not just features.
This is usually accomplished with the headline. You need an attention-getter that makes people want to learn more about your products/services. The best headlines provide a vivid portrayal of the benefits or demonstrate how your products/services can solve a problem. The headline serves as an advertisement for the advertisement.
You must showcase the benefits of your products and services and, more importantly, demonstrate how they will solve or prevent a problem. Your audience needs to understand what’s in it for them. Include useful, factual, and clear information to precisely illustrate the benefits and how they will assist the customer.
This is where you demonstrate what the advertisement is offering. You must establish that you have a method to deliver. Include information that builds credibility and highlights past performance.
You need to provide compelling reasons for your potential customers to purchase your products/services. Employ a hard-sell approach and create a sense of scarcity. This will prompt your potential customers to feel the urgency to act now, which leads to the last component.
You need to compel your potential customers to take action. Encourage them to visit your site, sign up for your newsletter, make a purchase, or contact you about your services – in short, you want them to do something. Offer a freebie, booklet, sample, product, bonus, demo, consultation, limited-time price – the list is extensive. There are numerous ways to excite potential customers about ordering and make them feel like they’re getting an amazing deal.