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There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.
With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.
Public relations encompass all forms of media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines, and more holds equal power. Online marketing is just as, if not more, important than traditional media.
More importantly than having a perfect press release is ensuring that you have addressed the needs of your target market in the products or services you offer and have made that clear in the press release. If you provide people with a solution to a problem, a way to avoid a problem, and an opportunity to enhance their lives, the media and the public will be interested.
If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.
“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” – Jay Abraham