We will go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them repeatedly.
The 5 essential keys are:
- Define your Unique Selling Proposition (USP)
- Put an effective sales offer to work
- Avoid the marketing pitfalls
- Use a world-class marketing perspective
- Get results!
We’ll go through each of these so you can see how to use them and how they affect the overall outcome of your marketing campaign.
Define your Unique Selling Proposition (USP)
Take the time to ask yourself some questions from the perspective of your customers/clients. What would it take to get their attention? What needs do they have that need to be met? What are the promises they want fulfilled?
Once you know the answers to these questions, you can start putting together a plan to meet these needs. Then, take a look at the USP (Unique Selling Proposition) your competitors are using to help you develop your own. Your USP is the promise you make to your customers/clients. It’s what will set you apart from your competition.
Put an effective sales offer to work
To develop an effective sales plan, you need to:
- Put together a headline that gets immediate attention.
- Share the benefits of your products/services, speaking from the customers’ perspective.
- Identify the specific needs met by your products/services.
- Make it easy to do business with you by offering guarantees.
- Share your specific sales proposition.
- Walk your customers/clients through how they should respond and act.
- Motivate with a call to action.
What all this means is that you must assemble what makes your products/services special and compel customers to make a purchase. If they don’t feel like they NEED your product, they won’t buy. You must address a question, solve a problem, or satisfy an obsession.
You need to provide them with all the information necessary for an informed and confident decision. Buyer’s remorse is one of the worst outcomes.
Avoid the marketing pitfalls
There are 5 major marketing pitfalls many businesses fall into and you should avoid:
- Ignore market testing and push on with an inaccurate plan.
- Include incomplete information or reasons in their marketing plan.
- Fail to notice the needs of their prospective customers/clients.
- Fail to diversify their marketing options.
- Fail to get market opinions on their offers.
These are all areas to avoid. If you’ve been working through these lessons, steering clear of these pitfalls should feel easy and natural.
Use a world-class marketing perspective
A world-class marketing perspective is crucial, especially if you aim to attract customers/clients from around the world.
You can do this a number of different techniques and activities:
- Keep a marketing journal and jot down any innovative ideas you come across.
- Keep encouraging your marketing department, or yourself, to try new things and discard what isn’t working.
- Place an order from your own company using a different name and analyze the entire process, including ordering, shipping, the online store, customer service, and the product itself. This will reveal areas for improvement in the customer experience.
- Read every quality ad you can find and keep a file for future ideas to consider.
- When out in public, watch how consumers behave in different situations and how they consider their purchases.
- Step down a notch or two and work on the front lines with your sales and customer service staff.
- Continuously acknowledge your staff, vendors and customers. Everyone works and shops better when they feel appreciated.
- Always listen to feedback from employees and customers.
- Continuously test markets, ads, and marketing techniques. This is the only way to remain successful and understand what’s working and, more importantly, what’s not.
- Offer more information in your marketing than anyone else. The more information you offer, the more products/services you’ll sell.
- A great marketing plan can always improve. Continue to fine-tune and refine your marketing plan based on testing results and feedback.
- Maintain classiness in your marketing. Ensure that your marketing and advertising align with your company image, products, services, and quality.
- Improve your best marketing areas and drop those that aren’t working.
- Focus on what you say, not how you say it. The best marketing ideas naturally evolve into the best marketing.
- Develop all your ads, campaigns and sales materials with an attention to compelling and factual information.
By using these techniques you can put your name out there to the world and become one of the top brands in your industry.
The last area we will discuss is having the most satisfied customers. If your customers aren’t satisfied, you’ve wasted all your marketing resources and any chance of positive word-of-mouth advertising.
You can satisfy your customers by:
- Providing quality products/services
- Providing high quality customer service
- Providing a low-pressure, highly informative sales experience
- Taking all the risk away with a great guarantee
To generate more business there are a couple of simple techniques that work every time:
- Build your database with a contest.
- Do regular mailings with sales, discounts, or other incentives.
- Find other creative ways to keep your current customers coming back for more.
“As long as the reward is directly related to your product or service, you can’t lose. Why not get started today? It’s so simple, it’s so seldom done, and it’s so profitable. And that’s the bottom line.” – Jay Abraham
It’s so simple! So, why aren’t you starting today? We can assist you in creating a great marketing plan that will yield results. Give our FREE test drive a try and discover the tools and resources built by some of the biggest names in the marketing world.