These are the 7 specific areas you need to consider in your franchise prototype process:
  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy
These 7 areas will refine your plan for the highest level of success. In this post, we will cover the first three.

Primary Aim

In business development, it’s crucial to establish goals and envision the future. This vision should extend beyond the business, encompassing your personal aspirations. What do you dream about? How do you envision your path to success? Knowing and comprehending these factors will provide you with the motivation to begin and the resilience to persevere. Take a moment to jot them down and tape them to your desk for a constant reminder of your objectives.

Strategic Objectives

These elements are vital in elevating your business from surviving to thriving. All of these objectives should provide solutions for achieving your primary aim.

There are many things you can use to set strategic objectives, but here are a couple of the most popular:

  1. Money:
  2. Establishing financial goals is a powerful yet straightforward method to assess your progress at any stage. It’s easy to measure and simple to make necessary adjustments to achieve these goals.

  3. Worthy Opportunities:
  4. When contemplating partnerships and other business opportunities, it’s important to assess whether they will contribute to achieving your primary aim. The ones that will are the best opportunities to seriously consider.

The key to establishing standards and goals is not to limit yourself or cause unnecessary stress. Seek quantifiable metrics that allow you to measure your progress toward your primary aim. These are just two suggestions, but no matter which standards you set, pay close attention to the details, as they are one of the most significant factors contributing to your success.

Organizational Strategy

The strength of your organizational structure can significantly impact your business, so it’s crucial to invest time in building a solid foundation for your business to grow from. Typically, a company is structured around the roles and responsibilities that require daily attention and the personalities suited for those roles.

Regardless of the roles and responsibilities you’ve assigned to your employees, it’s essential to keep your personal primary aim distinct from your company’s primary aim or mission statement. Once you’ve determined the primary aim for your company, setting up a position structure that aligns with it will become straightforward.

Don’t forget to create position contracts. Your employees should sign a statement outlining their roles and responsibilities. This helps maintain clarity for you, the employees, and other employees, vendors, or individuals.

You can observe how these areas collaborate to establish a strong foundation for your business. If you require assistance in defining any of these aspects, you can explore the resources and tools available, and also consult with one of our fantastic coaches during your FREE test drive.