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Today, I’d like to talk about how to turn prospects into customers and retain them for future marketing. While your marketing is doing its job, you need to work on turning those prospects into customers. There are a few key ways to draw them in and seal the deal.
The biggest fear of most new customers is the dread of buyer’s remorse. You want to avoid this at all costs, and it should be mitigated if you’ve provided a quality product or service that delivers on the marketing claims you’ve made.
These offers alone will also help mitigate buyer’s remorse because customers will trust you more simply for offering these things.
The options really are as limitless as you make them. You can use these or other ideas to determine what works best for your business, product/service, and target market. Remember this…
“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” – Jay Abraham