Today, I’d like to talk about how to turn prospects into customers and retain them for future marketing. While your marketing is doing its job, you need to work on turning those prospects into customers. There are a few key ways to draw them in and seal the deal.

You need to be:

• Inviting
• Informative
• Enjoyable

The biggest fear of most new customers is the dread of buyer’s remorse. You want to avoid this at all costs, and it should be mitigated if you’ve provided a quality product or service that delivers on the marketing claims you’ve made.

However, this can still occur. There are two ways to deal with this:

• Offer to refund money-no questions asked
• Offer a bonus they can keep even if they return the product

These offers alone will also help mitigate buyer’s remorse because customers will trust you more simply for offering these things.

There are number of other ways to turn a prospect into a customer:

1. Offer a special price as an opportunity for you to test the market.
2. Offer a lower price with the reason of clearing inventory to pay a tax bill, cover your kids’ braces, or for another tangible reason. Customers love that this makes you seem much more human.
3. Offer a referral incentive.
4. Offer a smaller, more inexpensive product first to build trust.
5. Offer package deals.
6. Offer to charge less for their first purchase if they become a repeat customer.
7. Offer extra incentives, such as longer warranties and free bonuses, if ordered by a set date.
8. Offer financing options, if applicable.
9. Offer a bonus if they pay in full.
10. Offer special packaging or delivery.
11. Offer “name your own price” incentives.
12. Offer comparative data or other comparison tools.
13. Offer a trade-up or upgrade to something they already have.
14. Offer additional, educational information to help them make the decision.

The options really are as limitless as you make them. You can use these or other ideas to determine what works best for your business, product/service, and target market. Remember this…

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” – Jay Abraham

Need help figuring out the best strategy for converting prospects into customers? Our FREE test drive gives you exclusive access to a mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.