Deliver + 1

In the last post, we discussed how to figure out what your customers want from a positive shopping experience. Today, we’ll explore the concept of ‘Deliver +1’ and how this concept can elevate your customer service to the next level. I’ve decided to split up this post, so the next one will cover the ‘1% Rule’. Consistency is the key to delivering a remarkable customer service experience. To transform satisfied customers into Raving Fans, you must surpass the typical customer service standards. There are three ways to develop consistency: Avoid offering too many customer service options. Sometimes, we become so

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Another Secret Revealed

In the last post, we discussed the first secret to creating a robust customer service plan and how to determine your vision. Today, we’ll discuss the second secret to transforming satisfied customers into Raving Fans: understanding your customers’ needs. To effectively serve your customers, you must know who they are, and demographics play a crucial role here. For example, an upper-class woman in her 30s will have vastly different expectations compared to a blue-collar worker in his 50s. There are four main areas you need to consider and plan when figuring out what your customers want: Listen to Your Customers

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Shhh… I Have a Secret

Customer service is a critical factor that can either enhance or jeopardize your business. Consumers have limited patience for poor customer service and quickly grow frustrated with long lines, attempts to reach a live person on the phone, complex return processes, or communication barriers due to language differences. If you offer a straightforward, efficient, and enjoyable experience, customers will return to your business repeatedly. What’s more, they will share their positive experiences with everyone they know! There are three secrets to good customer service, and the first one we’re going to address is understanding exactly what YOU want. As the

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Add Some Compost

In the previous post, we discussed the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine tune your plan for the ultimate level of success. Today we are going to cover the last four. Think of building your business model as planting a tree. Initially, it’s small and fragile, and you might wonder if it will survive the night. However, by consistently watering, fertilizing, and nurturing it, your ideas

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The Corporate Puzzle

These are the 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will refine your plan for the highest level of success. In this post, we will cover the first three. Primary Aim In business development, it’s crucial to establish goals and envision the future. This vision should extend beyond the business, encompassing your personal aspirations. What do you dream about? How do you envision your path to success? Knowing and comprehending these factors will provide you with the motivation

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Mortar Makes it Happen

Today, I’d like to discuss the three keys to business development and how you can lay the right bricks to establish a solid foundation. There are three main areas of business development: Innovation Quantification Orchestration If executed effectively, these three areas will assist you in constructing a solid foundation for your business. Let’s briefly discuss each one. Innovation Innovation should not be confused with creativity, which is the expression of ideas. Innovation involves translating these ideas into action. This is where a significant portion of your focus should be, not only at the outset but throughout your business’s entire lifespan.

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