There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible. Public relations encompass all forms of media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines, and more holds equal power. Online marketing is just as, if not more, important than traditional media. Here are the steps to

It’s extremely important to build relationships with your vendors and those around you, as they can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there. Look for great ways to offer rewards to your vendors for helping to grow your business, and everyone wins. One way you can do this is by offering

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success that direct mail marketing has achieved and the availability of computers, they can be used as powerful marketing tools for your success. Telemarketing is best suited for high-priced, high-margin products and services. Here are the key steps to putting together a highly effective direct mail marketing program: List

Today, I’d like to talk about how to turn prospects into customers and retain them for future marketing. While your marketing is doing its job, you need to work on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: Inviting Informative Enjoyable The biggest fear of most new customers is the dread of buyer’s remorse. You want to avoid this at all costs, and it should be mitigated if you’ve provided a quality product or service that delivers on the marketing claims you’ve made. However, this

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print, so you need to think about the unique benefits your products/services offer and showcase them in a persuasive way. Emphasize results, not just features. Let’s take a minute to talk about each of these components: Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to learn more about your products/services. The best

Direct response marketing is a form of marketing that requires a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products, and the reasons why you do what you do. Customers appreciate this approach because it offers them the opportunity to respond, whether that means signing up for a newsletter, posting a comment on your site or blog, or making a purchase from you. So, what does direct response marketing look like? Well, it comes in many forms, including: Direct Mail Print Ads Radio and TV Ads Coupons or Other Incentives